Eastlink Centre

OVERVIEW
At VStrategies, we took on the exciting challenge of amplifying the Eastlink Centre's diverse activities and services, celebrating its inclusive environment that welcomes all ages and fitness enthusiasts. As the Junior Art Director, I was integral to crafting the "A to Z, your all-in-one for fitness and fun" campaign for Eastlink Centre and the City of Grande Prairie. This creative endeavour spotlighted the center's vast array of activities and commitment to inclusivity. Through a memorable alphabetic approach that paired each letter with empowering phrases like "A - Age is just a number," we celebrated the facility's ethos of welcoming a diverse community to engage in health and leisure.