HOMELINK
Redefining a Trusted Brand
Overview
Branding, Web Design, Art Direction
Homelink, a leader in temporary housing, had built a reputation for compassion and reliability but lacked a modern brand identity and digital presence. The challenge was to refresh their visual identity and website without losing the trust and empathy that define the company. The goal was to create a contemporary brand experience that elevated Homelink’s market position while staying true to its core values.
Notable mentions: Jeff Woods / Dora Ladeiro
Solution
Designing a Complete Brand Identity and Website Experience
As Senior Designer at Patth&Field, I led Homelink through a full rebrand and digital transformation. This included developing a new visual identity, brand book, and customer-first logo, all rooted in their promise of “friends and family” level service. I also directed the design of a modern website, creating an intuitive and empathetic experience for policyholders, adjusters, and insurance partners. The result was a unified brand system and digital presence built to stand out in a competitive landscape.
results
Successful Relaunch and Stronger Market Position
The rebrand and website launch elevated Homelink’s visibility in the temporary housing sector and positioned them as a trusted, modern alternative to larger competitors. The improved UI/UX and refreshed identity enhanced customer engagement and loyalty, ultimately helping Homelink secure significant new business opportunities, including closing a major deal with State Farm.
