acerta

Building a Cohesive Brand for Future Growth

overview

Branding, ui/ux. Web Design, Art Direction

Acerta needed more than a visual refresh—they needed a complete brand system that could carry them forward with consistency and clarity. Their existing identity lacked cohesion, making it difficult to communicate their value and scale their design needs. The challenge was to create a strong, flexible brand language supported by modern digital tools that would serve both internal teams and external communications with impact.

Solution

Building a Cohesive Brand Identity and Digital Platform

I developed a full rebrand for Acerta, beginning with a new logo, brand book, and supporting assets that formed the foundation of their updated identity. The system extended to internal collateral such as sales decks, presentations, and documentation, ensuring a consistent voice across all touchpoints. Alongside this, I designed a new website in Figma and collaborated with a developer to bring it to life in WordPress. The result was a unified brand language and digital presence that positioned Acerta for long-term growth and gave them the tools to seamlessly onboard future design support.

results

Stronger Market Presence and Business Wins

The refreshed brand identity elevated Acerta’s visibility and strengthened their ability to communicate with clients and partners. Their new sales deck quickly proved effective, playing a role in closing two key deals in Q2. The new website and brand assets also gave the company confidence to expand, providing a consistent design system that enabled them to engage additional freelance designers while maintaining brand integrity. Together, these outcomes established a stronger foundation for growth and helped Acerta project the professional polish needed to win in a competitive market.