— Lynne Rennie
Instructor: AUArts
I HAVE A PASSION FOR THE PROCESS. FROM CAPTURING AND ANALYZING THE DATA, EMPATHIZING WITH USERS, AND HARMONIZING IT THROUGH DESIGN.
My story begins on a farm, where I swapped livestock for pixels, forging a path in visual design. Specialized in user experience and brand development, my decade in the field has been marked by creating engaging visual stories. My portfolio is a testament to this journey, highlighting my evolution and expertise.
As a seasoned UI/UX and brand designer, I bring a decade of diverse experience, a passion for storytelling, and a deep commitment to crafting empathetic, innovative designs. My work, enriched by collaborations with notable clients like DeHavilland Aircraft of Canada and Cineplex, reflects my expertise in melding user experience structuring with current trends and human-centered design principles. Proficient in Adobe CC 2024, Figma, Jira, and certified in Salesforce UX Design, I excel in team leadership, thriving in environments that value creative problem-solving and continuous learning. With my eyes always set on the next creative challenge, I am ready to contribute my dynamic skills and collaborative spirit to your team, elevating every project with a blend of functionality and cutting-edge design.
EDUCATION
ALBERTA UNIVERSITY OF THE ARTS
2011 - 2017
Bachelor of Design — With Distinction
SALESFORCE
2022 - Present
Certified User Experience Designer
COMPETENCIES
+ ART DIRECTION
+ LEADERSHIP
+ USER EXPERIENCE
+ USER INTERFACE
+ CREATIVE PROCESSES
+ DESIGN SYSTEMS
+ BRAND DESIGN
+ COMMUNICATION
EMPLOYMENT HISTORY
PATH AND FIELD
2022 - current
Senior UI/UX Designer
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My time at Path&Field has allowed me to apply UI/UX best practices and design principles to deliver outstanding digital experiences that truly resonate with users.
Proficiencies in web and application design, encompassing the development of intuitive interfaces, branding alignment, and adherence to UX fundamentals and design philosophies.
I have a proven track record in effectively utilizing template platforms to streamline design workflows, ensuring brand consistency, and delivering cohesive user experiences.
I am applying a strategic approach to UI/UX, blending design excellence with user-centric principles, resulting in engaging, user-friendly products.
BLACKSQAURE
2019 - 2022
Senior Designer
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As the Senior Designer at BlackSquare, I played a pivotal role in the creative and strategic aspects of the company's digital and e-commerce solutions for liquor brands.
I ensured the creation of visually appealing and user-friendly online experiences that elevated the presence of BlackSquares enterprise liquor brand partners.
Web design, ensuring the creation of visually appealing and user-friendly online experiences that elevated the presence of our liquor brand partners.
VENTURE PLAY
2018 - 2019
Art Director
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Working closely with our clients and the rest of the design team to maintain a clear and concise vision throughout the creative process. Staying up-to-date with trends and the ever-changing design language to bring fresh ideas to the table. Cultivating agile thinking from creative conception to the final product, while keeping our clients’ voice at the forefront of the vision. Steering and motivating design challenges with out-of-the-box solutions.
PROJECT EXPERIENCE
HOMELINK CORPORATION
2022 - 2023 | 13 Months
Rebrand, Web Design and App Design
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In my role as a senior designer, I played a piv’s rebrand, web design, and application design project. My achievements include crafting a cohesive brand identity, creating user-friendly web experiences, and designing intuitive applications. This initiative revitalized Homelink, delivering a unified brand presence and enhancing user interactions across digital platforms.
NOBLE TECHNOLOGIES
2022 - 2023 | 15 Months
Custom Operating System and App Design
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As a Senior UI/UX Designer, I contributed to a year-long project that redefined the smartphone experience. Our team fused technology and user-centred design, minimizing distractions and emphasizing essential functionality. This transformative journey showcased a relentless commitment to innovation, encompassing extensive research, user testing, and Figma prototyping.
APPFIRE / ATLASSIAN MARKETPLACE
2022 - 2023 | 4 Months
Salesforce Marketing Cloud Migration
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As an experienced design team leader, I fostered collaboration with a substantial delivery team and client stakeholders. Together, we successfully migrated 90 applications from 6 legacy CRM systems to Salesforce Marketing Cloud. Our comprehensive approach encompassed extensive research, customer journey mapping, and refining email templates and resources to enhance the user experience.
VERKADA
2022 - 2023 | 3 Months
Custom Marketo Email Template Design
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With expertise within the Marketo email template platform, I prioritized design compatibility across email clients and optimized user experiences. My role involved tailoring templates to accommodate various email clients, ensuring a seamless and engaging experience for Verkada's audience. This approach enhanced Verkada's email strategy, facilitating more effective communication with its diverse user base.
SAG•AFTRA
2022 - 2023 | 3 Months
Custom Eloqua Email Template Design
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In a leadership role, I revamped Eloqua email templates at SAG•AFTRA to enhance user experience and brand alignment. Achievements included tailored templates, improved intuitiveness, and user-friendly layouts, elevating email communication. This transformation facilitated consistent, engaging, and compelling messaging to SAG•AFTRA members.