BRANDING

Lawn John’s Property Maintenance is a small but mighty company, and with Calgary being so saturated in property maintenance services, we had to stand out. I worked closely with the client to refine his brand. Combining his vision and an understanding of his target market, we were looking to create a friendly but sophisticated image. The versatile logo design captures city blocks, lawns, and the blade of a lawnmower. A microsite lists services and branded work wear helped the client meet his market.

Mathew Vickery – Art Direction & Design