Art Direction & Design

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Half Pint Short

Branding

Challenge

Develop a brand and package design for my families home made pickles.

Insight

What can make a simple product like a pickle unique in such a saturated market place? Develop a brand story, logo and package design that offers a fun, unique experience. The name and package both represent the brand story and have a hand crafted feel.

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Lawn John’s

Branding