BRANDING

STUDENT PROJECT:
Fourth year branding, Alberta University Of The Arts.

BRIEF:
Develop a brand story, logo and package design that offers a fun, unique, and handcrafted experience for a new product on the market.

CHOICE:
My family’s homemade preserves.

INSIGHT:
How can a brand make a simple product, like a pickle, unique in a flooded marketplace? Incorporate family history into the brand.

Mathew Vickery – Art Direction & Design  |  Brendan Mudryk – Art Direction & Design  |  Brandy Mudryk – Photographer  |  Lynne Renny – Instructor (ACAD)