HALF PINT SHORT
STUDENT PROJECT:
Fourth year branding, Alberta University Of The Arts.
BRIEF:
Develop a brand story, logo and package design that offers a fun, unique, and handcrafted experience for a new product on the market.
CHOICE:
My family’s homemade preserves.
INSIGHT:
How can a brand make a simple product, like a pickle, unique in a flooded marketplace? Incorporate family history into the brand.
STUDENT PROJECT
Mathew Vickery – Art Direction & Design | Brendan Mudryk – Art Direction & Design | Brandy Mudryk – Photographer | Lynne Renny – Instructor (ACAD)