Art Direction & Design

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Go Faux Yourself

GO FAUX YOURSELF

ADVERTISING

STUDENT PROJECT:
Fourth year advertising – D&AD Young Blood Awards entry, Alberta University Of The Arts.

BRIEF:
Choose from a list of categories from the D&AD Young Blood Awards and create/design around that brief.

CLIENT:
Fur For Animals – Create engaging online content around the issue of the international fur trade.

INSIGHT:
Previous campaigns around the ethical fight against fur often use a graphic approach. While engaging it may be, it often causes people to turn away from the issue. Instead, I took a tongue-in-cheek approach with a simple and to-the-point message.

  STUDENT PROJECT

Mathew Vickery – Art Direction + Design  |  Jeff Lennard – Instructor (ACAD)

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