Art Direction & Design

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GoFauxYourself

Advertising

Challenge

D&AD Young Blood Awards
The client, Fur For Animals

Create engaging online content around the issue of the international fur trade.

Insight

Previous campaigns around the ethical fight against fur often use a graphic approach. While engaging it may be, it often causes people to turn a blind eye to the issue. Instead, our approach considers the voice of the victim.

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Logo Folio

Branding