GO FAUX YOURSELF
Fourth year advertising – D&AD Young Blood Awards entry, Alberta University Of The Arts.
Choose from a list of categories from the D&AD Young Blood Awards and create/design around that brief.
Fur For Animals – Create engaging online content around the issue of the international fur trade.
Previous campaigns around the ethical fight against fur often use a graphic approach. While engaging it may be, it often causes people to turn away from the issue. Instead, I took a tongue-in-cheek approach with a simple and to-the-point message.
Mathew Vickery – Art Direction + Design | Jeff Lennard – Instructor (ACAD)