The Calgary Mental Health Association was looking to create engaging online content to raise awareness around mental health issues for Calgary’s homeless community. Given the stigma around this issue, the conversations were difficult, especially for those who have felt the sting of shame and judgement. Our goal was to break through this barrier, to capture their stories and to shine a light on their hardships. To help others see that things aren’t always simple as they appear. And through their stories, we saw tears, laughter and an inspirational strength and grit.