Art Direction & Design

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TURNi2WE

Campaign

Challenge

To create engaging online content to raise awreness around mental health issues for Calgary’s homeless.

Insight

Breaking through the stigma around mental health and homelessness. What are the true stories behind the men and woman who have come face to face with homelessness. How can we capture their stories and shine a light on the hardships that come from mental health issues.

Agency
VStrategies

Role:
Designer

The Team:
Adam Rosa – Project Manager
Travis Shand – Copy Writer
Erin Thorburn-Watt – Video Editor
Simon Chan – Videographer

Awareness Video

Microsite Launch

Digital Advertising

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Annual Report

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Eastlink Centre

Campaign