To create engaging online content to raise awreness around mental health issues for Calgary’s homeless.
Challenge
Insight
Breaking through the stigma around mental health and homelessness. What are the true stories behind the men and woman who have come face to face with homelessness. How can we capture their stories and shine a light on the hardships that come from mental health issues.
Agency
VStrategies
Role:
Designer
The Team:
Adam Rosa – Project Manager
Travis Shand – Copy Writer
Erin Thorburn-Watt – Video Editor
Simon Chan – Videographer
Awareness Video
Microsite Launch
Digital Advertising
Annual Report
