Develop an identity for the Canadian skeleton team Citius IV.
-Citius: Latin for “Faster, Higher, Stronger”
Getting to know the athletes and dynamics of the skeleton sport was paramount in developing this logo identity. One of the most critical moments in this sport is when the athletes load their sleds. Winners are determined by fractions of seconds and the slightest missteps can add up to make or break the their chance. The design takes inspiration from that moment, with a head-on view of the skeleton racer, and takes its shape by combining two C’s derived from their name, Citius.
Mathew Vickery – Art Direction + Design