Art Direction & Design

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Citius IV

Branding

Challenge

Develop an identity for the Canadian skeleton team Citius IV.
-Citius: Latin for “Faster, Higher, Stronger”

Insight

Getting to know the athletes and dynamics of the sport. This design takes inspiration from the moment the athletes get on their sleds. It is the most crucial point of the race, here the smallest misstep is merely a fraction of second but can be seconds at the finish line. The mark takes the shape from a head-on view of the skeleton racer which uses the letter “C” from Citius to capture this moment.

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Versatile

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HOOGAF

Editorial Design