Fourth year Design, Alberta University Of The Arts.
Develop a campaign for the 2017 grad show.
A concept that envelops all streams in the program.
The whole is greater than the sum of its parts.
Our journey at ACAD is much like the process of developing a great concept. We start with an idea, move to sketches and re-work it again…and then again. For this year’s portfolio show, we wanted to capture the students and our experience in a way that didn’t segregate illustration from advertising or graphic design to photography. No matter the field, the process is what matters and ties creatives together! So, we have visualized this in a four-stage process that all creatives navigate. It plays up on creating a new, fictional scientific term to help define each stage of the creative process.
Mathew Vickery – Art Direction + Design | Brendan Mudryk – Art Direction + Design | Ian Fitzgerald – Instructor (ACAD)