To develop a campaign for the 2017 ACAD VCD portfolio show.
In collaboration with Brendan Mudryk
The whole is greater than the sum of its parts. Our journey at ACAD is much like the process of developing a great concept. We start with an idea, move to sketches and re-work it again…and then again. For this year’s portfolio show, we wanted to capture the students and our experience; in a way that didn’t segregate illustration from advertising or graphic designer to photographer. The process is what matters! So, we have visualized this it in a four-stage process by playing upon the fun of creating a new scientific term to help define the creative stages.